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Essay / Research Paper Abstract
This 7-page paper analyzes the photographic equipment and supplies industry, taking into account aspects such as life cycle and trends. Also included is a Porter Five Forces analysis about the industry. Bibliography lists 3 sources.
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7 pages (~225 words per page)
File: D0_MTsic5946.rtf
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of the information is mainly available through marketing reports that cost a good deal of money, there is some literature about the industry itself and how strong it is.
For purposes of this paper, well focus mainly on the retail end of this industry - in other words, photographic equipment and
supplies (such as film, cameras and other accessories) that can be purchased at retail outlets (ranging from discount stores to camera stores). Perhaps unsurprisingly, the major giants in the industry
are Kodak, Pentium, Fuji and Polaroid, although Polaroid (which invented the Land Camera - the first ever self-developing camera) has declared bankruptcy. Industry Analysis
While information about the industry size and growth are not necessarily available, we can say that in terms of monetary amount, its certainly a billion-dollar industry worldwide. Almost
everyone has some kind of camera, even if its one of those small, disposable types that people use once then discard. Having
said that, theres little doubt that the industry is in a definite mature phase of its lifecycle. For one thing, its been around a long time. Photographs have been taken
since the middle of the 19th century, with technology simply moving cameras from heavy, mounted picture-takers into lightweight, fit-in-your-pocket accessories. Prior to
World War II, photographic equipment and supplies was comprised mainly of cameras, film and projectors (Kipnis and Huffstutler, 1990). But from the middle of the 20th century on, other equipment
was added including photocopiers, advances in x-ray machines and micrographics, all of which are under the "equipment and supplies" umbrella (Kipnis and Huffstutler, 1990). But for purposes of our paper,
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