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Essay / Research Paper Abstract
This 4-page paper focuses on four television ads aired during U.S. presidential campaigns. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTprescamp.doc
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again as an example of how compelling imagery can be on television, the so-called "Daisy Commercial" was a concept ad showing a little girl counting the number of petals of
what seems to be a daisy (and is actually a black-eyed Susan). After a few seconds of this, an overlay of a mans voice counting down is heard, while a
freeze frame of the young girl dissolves into a nuclear attack. Over that attack is a comment from Johnson about making the world "in which all of Gods children can
live, or to go into the darkness." The implication was very clear - vote for Goldwater and risk nuclear annihilation. Nor was
this an empty fear tactic - the United States was only a handful of years away from the Cuban Missile Crisis, and with Cuba in the Soviet Unions pocket and
only 90 miles away from Miami, made people jittery. Though Goldwater was nowhere near an extremist, his comments that "extremism in the defense of liberty is no vice and moderation
in the pursuit of justice is no virtue" led voters to believe he wouldnt hesitate in using tactical nuclear weapons. This is why this ad, which relied specifically on opinion
rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Dukakis, 1988
The "revolving door" part of the ad is based somewhat on fact, but just barely. Willie Horton, a felon who escaped from prison in Massachusetts during a weekend furlough
and attacked a young couple in Maryland, became the poster child of what was wrong with Democratic candidate Michael Dukakis - namely that the furlough program introduced by the governor
...