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Essay / Research Paper Abstract
This paper examines the statement that marketing practices used by U.S. firms in less developed countries should differ from practices usedin the developed world. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTmarldc.rtf
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Unformatted sample text from the term paper:
as well - in other words, every company in every part of the world is pretty much the same. When it comes to marketing practices, however, this simply isnt true.
Although multinational corporations may be worldwide, they still need to be cognizant of the particular environments in which they work. Especially important in these environments are the different cultural mores
of the consumer. For example, what might be considered a normal ad on French TV would be considered risqu? on American television.
This is especially true when it comes to marketing products and services to least-developed countries, also known as LDCs. The very economic, cultural and physical nature of many of these
countries means that Western companies - and U.S. corporations, in particular, need to have different marketing strategies at the ready in order to not only reach consumers in these different
parts of the world, but to also build a favorable impression of the company doing the marketing. When it comes to technology, specifically, there are vast differences between what LDCs
have versus what Western countries may have (McCann-Erickson Worldwide, 2002). One main advantage of marketing to LDCs is because they have
solid markets that provide opportunities for Western businesses (Dawson, 1985). For one thing, LDCs are anxious to attract businesses, capital and technologies to their part of the world - and
as a result, are willing to offer investment and tax incentives that may not be quite so frequent in more developed-country markets (Dawson, 1985). In addition, LDCs have been found
to abound in strategic resources, particularly an inexpensive and skilled supply of labor (Dawson, 1985). Given this, however, many American multinational corporations
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