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Essay / Research Paper Abstract
This 10-page paper analyzes Amazon's website in terms of effectiveness in reaching the target audience and purpose. Bibliography lists 3 sources.
Page Count:
10 pages (~225 words per page)
File: AS43_MTamazwebs.rtf
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Unformatted sample text from the term paper:
usage by the general public (before Netscape introduced its first browser, which simplified Internet surfing), Amazon made use of the technology to sell something people enjoy - books. The companys
business model and well thought-out marketing strategy helped it survive the dot-come crash of the late 1990s, and has even kept it going during current economic difficulties.
Amazon conducts 100% of its business through its website. In this paper, well examine the website to determine if it meets expectations in terms of its
target, its purpose, and its usability. Corporate Overview Jeff Bezos founded Amazon.com in 1994 after extensive study of the then-still-new Internet (Pierce,
2010). His belief was that book sales would be perfect for the new field of e-commerce, as book distributors already kept meticulous electronic lists (Pierce, 2010). The website was launched
in 1995 (Pierce, 2010). The site was launched in July, and by September it had $20,000 in sales (Pierce, 2010). Bezos and his staff began introducing novel ideas, such as
one-click shopping, customer reviews and order verification by e-mail (Pierce, 2010). Amazon went public in 1997, and eventually became the only book
retailer on AOLs website and Netscapes commercial channel (Pierce, 2010). Amazon was one of the "pure play" companies still standing when the
dot-com crash came along for a couple of reasons. Analysts point to the companys sound marketing practices, while the company has caught the publics imagination with the slogan "Earths Biggest
Bookstore" (Asemi, 2000). The company reached out to its target market first, spending a great deal of money on marketing and advertising to boost market share (Asemi, 2000).
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