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Essay / Research Paper Abstract
This 4-page paper discusses three likely mergers between Amazon and other companies. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTamazmerg.rtf
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Unformatted sample text from the term paper:
dot-com boom of the mid-1990s, during which almost any product could be marketed online (Kirgan, 2008). Amazon managed to weather the dot-com bust with a strong online business model and
no inventory storage issues (Amazon would order the books directly from the publisher on demand, meaning there was no problem if the books didnt sell - unlike retail book stores,
Amazon didnt have to worry about what to do with the books that didnt sell). Amazons growth exploded in the book-selling side. These days, of course, Amazon pretty much sells
everything, so its tough to find a company that Amazon hasnt taken over or gotten its hands on. What would be
a logical first choice for a merger, though? Actually, the merger has already happened - in October 2008, Amazon bought a gaming company (Information Week, 2008). This is an interesting
choice, as it helps broaden more categories from which people can download. This is also a good move for Amazon, as now the company can offer downloads for game players.
This gives Amazon some "legs" to compete against Gamefly and other online gaming companies. Other companies Amazon has acquired include Shelfari (an online categorizing book service) and an audio service
to help it sell audio downloads. This is a nice complement to its books, audiobooks are good business and this is a good way for Amazon to branch out. These
both make first good choices - gaming is something that Amazon isnt really strong into just yet, and its a good, new product venture. The audiobooks also make sense, as
a lot of readers also like to listen to the audio books. The second company Amazon could likely merge with is Sony
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