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Essay / Research Paper Abstract
This 7-page paper discusses potential marketing of the Amazon Kindle DX. The paper discusses marketing the device to students. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTamazkind.rtf
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Unformatted sample text from the term paper:
of 2008 he was frankly skeptical. Hed heard all the hype, and when he finally got the gadget, he realized that the hype was real. "The Kindle," he pointed out,"
is a sharp reminder of the limitations of printed text" (Klein 38). One of the limitations of printed text is that its heavy.
Books are heavy. Especially student textbooks. Anyone who has been to high school or college, and has lugged a couple of hefty texts for biology and math with them understands
that back problems can result. Its worse for the law students - law books are good for doorstops. The Kindle DX, priced at
around $469, is geared for those students who are tired of lugging the textbooks around. Amazons announcement that it will have a pilot program with several universities for this device
is great. The problem is, until every textbook publisher jumps on the e-book bandwagon, the Kindle will be a great, and expensive, gadget - but nothing very useful; especially for
college students who are already trying to watch their budgets. Is there anything that can be done to encourage students to want the
Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his article "The
Kindle in my classroom," teacher Bill Ferriter was part of a pilot program with middle school students - and he signed up enthusiastically, believing that he would support any project
that would, in his worlds "hook a reluctant reader" "(p. 642). The most attractive aspect of the Kindle, he pointed out, was not having to read from a textbook
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