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Essay / Research Paper Abstract
This 3-page paper discusses Amazon.com, Inc. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTanyamazo.rtf
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Unformatted sample text from the term paper:
were bought in bookstores, it was believed, not over something called the Internet. But Bezos and his colleagues kept at it, introducing innovations to its website (such as one-click shopping
and e-mail verification, which were considered very new in those days) (Amazon.com, Inc., 2009). Ultimately, Amazon, with its 100% virtual store front (the company kept no inventory) was one of
the few to survive the dot-com crash of the late 1990s. These days, the site offers everything from books, to auto parts, to toys - and also sells groceries and
music (Amazon.com, Inc., 2009). Amazon has switched from being the "online bookseller" to being the online almost anything. The Amazon.com business model
is one that is a 100% virtual storefront, as mentioned above. One does not go to a bricks-and-mortar Amazon store - it doesnt exist (in the meantime, there are bricks-and-mortar
Barnes and Noble and Borders Bookstores). Because Amazon doesnt have a physical storefront, it doesnt have inventory to worry about. It doesnt need to store books - when a book
is ordered, the company goes straight to the publishers warehouses and requests that the books be sent. Because the books can skip the warehousing stage, Amazon saves money, and passes
those savings onto the consumer. The interesting concept about Amazons website is the ability to personalize. Once a customer has bought anything
on the site, the cookie stored in the computer communicates with the Amazon server, so the next time that customer returns, he/she is greeted by name.
Also on the page are suggestions for reading material (based on what was last bought), as well as possible forums to join and enjoy and
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