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Essay / Research Paper Abstract
This 4-page paper discusses whether advertising unhealthy food to children should be regulated. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTadvefood.doc
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Unformatted sample text from the term paper:
geared toward children, especially as it pertains to unhealthy foods. This is a "hot-button" issue - on the one hand are studies and activists pointing out the connection between advertising
of unhealthful foods toward children and the increasing rate of obesity. On the other hand are concerns about a so-called "nanny state" banning such ads, when its actually up to
the parents to tell the child "no" when he or she begs for another order of Chicken McNuggets or wants that bag of candy he or she sees in the
store. Kelly et al (2010) point out, for example, that "food marketing to children has been recognized as one factor contributing to the
obesity-promoting environment . . ." (p. 1730). Though this might be difficult to believe from an adult perspective, psychological research points out that children (especially younger ones) consider advertising to
be truthful and unbiased, as opposed to persuasive (Kelley et al, 2010). Though older children understand that advertising is a persuasive medium, they, too, dont have the critical filter necessary
to shut out the allure of ads that encourage them to eat sweet, fatty, non-nutritional foods (Kelley et al, 2010). Kelley et al points out that, in addition, children tend
to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy foods that are diametrically opposed to nutritional recommendations. Given
this, Kelly et al believes that regulations prohibiting the advertising of unhealthy foods while many children might be watching are necessary. Hawkes (2007),
in the meantime, notes that, while demand for regulating the advertising of nutrient-poor foods is growing worldwide because of alarming rates of obesity among youngsters, such regulation is hugely controversial,
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