Here is the synopsis of our sample research paper on A&W RESTAURANTS AND INTERNATIONAL FRANCHISING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper (incluedes endnotes) discusses A&W Restaurants, its franchising operations and international expansion. Bibliography lists 8 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTawrest.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
for its root beer, operates and franchises approximately 850 locations in 17 countriesi. Units come in many forms including free-standing, food court and even co-branded unitsii. A&Ws menu features hamburgers,
hot dogs and friesiii. A&W was founded in 1919 by Roy Allen, who opened his first root beer stand in Californiaiv.
He partnered with Frank Wright in 1922, and the two used their initials to launch A&W Root Beerv. In 1994, Sidney Feltenstein purchased the A&W chain from Alfred Taubman and
five years later, Feltenstein formed the Yorkshire Global Restaurants to oversee both A&W and the acquisition of Long John Silversvi. After that, Yum! acquired Yorkshire for $320 millionvii.
It wasnt all easy for A&W however. At one point, the company suffered decades of corporate problems, forcing thousands of outlets to closeviii. Yet
beginning in 1995, the company began to reinvent itself, providing a new look and new services - part of the reason for this was the quick-serve burger and root beer
concept as well as solid, innovative partnerships with franchiseesix. Thanks to such partnerships, and a great deal of give-and-take, A&W was able to emerge from its doldrums to become a
strong presence in the fast-food marketplace. While A&W doesnt have the sheer size of McDonalds, it does have longevity. What this means for the consumer is that there is a
strong brand identification, as well as a strong hint of nostalgia when people think of A&W brands. Industry/Competitor Analysis Needless to say,
A&W is in an extremely competitive market. When first founded during the early part of the 20th century, the call for food from roadside stands was fairly limited, meaning A&W
...