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Essay / Research Paper Abstract
A 6 page research paper that examines the argument of Gill Branston and Roy Stafford, in their text The Media Student's Book (1999). The writer states that while these authors do not offer definitive answers to the moral and ethical questions generated by what is popularly referred to in the media as "globalization," they do offer a comprehensive overview of these issues, particularly in regards to the "cultural imperialism" perspective on globalizing forces. Their discussion shows the complexity of the topic, as well as the role of the media within the framework of this global paradigm. No additional sources cited.
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6 pages (~225 words per page)
File: D0_khgilroy.rtf
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referred to in the media as "globalization." However, they do offer a comprehensive overview of these issues, particularly in regards to the "cultural imperialism" perspective on globalizing forces. Their discussion
shows the complexity of the topic, as well as the role of the media within the framework of this global paradigm. First of all, the authors define globalization and
put it within historical context. They picture four criteria that differentiates globalization from international trade. Globalization is said to occur when trade (1) takes place within a global, rather than
a regional context; (2) is deliberately organized on a global scale; (3) involves some aspect of interdependency, so that local activities in different regions of the world are shaped by
each other; and (4) frequently involves technologies which make it possible to communicate instantaneously, as opposed to simply communicating quickly (405). As examples of these qualities, the authors point out
that salads that are "picked and washed in Kenya" are then air-freighted within forty-eight hours so that they can "save the time" of British consumers (405). Also, and perhaps,
more importantly, they also point out that significant news items can now be broadcast instantaneously, "twenty-four hours each day, globally," which means breaking news can immediately affect both jobs and
governments (405). For example, the terrorists attacks on the World Trade Centers in New York City on September 11, 2001 caused "stock market collapses" and "huge job losses, especially in
the air travel and tourist industries" immediately and on a global scale (405). Having laid the parameters for their discussion, Branston and Stafford go on to outline the issues involved
in the cultural imperialism debate. Cultural Imperialism Debate In previous eras, the western countries, most notably Great Britain, France, Spain and Germany, were all involved with the process of
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