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Essay / Research Paper Abstract
This 23 page paper looks at the issues a firm may need to consider if expanding a real estate business located in the UAE into the Philippines. The paper looks at the drivers for the move and the challenges with a focus in the human resource elements and issues such as culture. The paper ends with a HR plan to allow the expansion to be realized. The bibliography cites 20 sources.
Page Count:
23 pages (~225 words per page)
File: TS14_TEUAEphill.doc
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Unformatted sample text from the term paper:
the Philippines 25 Appendix 2 - Hofstedes Cultural Dimensions 26 1. Introduction Falling trade barriers and increasing international trade patterns are making growth through
international expansion increasingly viable; even for small to medium-size enterprises. For a real estate company that is considering expanding from the United Arab Emirates (UAE) to the Philippines there are
many potential advantages in addition to being able to access a new market. However, to consider this potential expansion it is not
only necessary to consider the marketing and sales and the size of the potential market, but to also look at issues which will impact on the everyday operations; including the
cultural differences in the way this may impact on human resource management. The report will start by outlining the existing operations, and
consideration of the way operations may be impacted as a result of entering into a new market with a divergent culture. This will include considering aspects such as recruitment and
selection, management styles, reward systems and motivation. The second part of the report will take a more practical approach, identifying the staff
requirements for the expansion, considering the key positions that need to be filled as well as the number staff required. 2. The Business 2.1 The Existing Business The company currently
offers real estate services in the UAE, with the core area of business being the sale of residential and commercial properties. This involves advertising and use of referrals in order
to locate properties to sell, negotiation of contracts with sellers regarding the services to be offered and fees to be paid and the negotiation of sales.
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