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A Theoretical View of the Impacts of the Mass Media

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This 5 page paper provides an overview of the theoretical impacts of the mass media, with a particular view of the impacts of the print media, especially in comparison with television media. Bibliography lists 5 sources.

Page Count:

5 pages (~225 words per page)

File: MH11_MHNewsM3.rtf

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the Impacts of the Mass Media Research Compiled by 10/2001 Please Broadcast news can be defined as any news piece, story or program that is developed for television, radio or film distribution, while print news is any news that is provided in written form. Across the United States, millions of Americans read newspapers on a daily basis, but almost 10 times that watch television news programs, television magazine programs or listen to radio broadcasts each day. As a result, broadcast news has become a powerful took in influencing public opinion, shaping views of particular issues, and defining trends in the United States. The elections of the modern era, for example, are said to have been significantly influenced by broadcast news, with candidates that have been made or broken by support for their campaign by television and radio broadcasters. What makes these individuals so influential, and how has broadcast news changed the way news is perceived and integrated into the American consciousness? In order to consider these questions, it is necessary to consider the way in which broadcast news and print news differ in their presentation of information and the influence of the mass media, especially television, in defining the perspectives on certain issues. One of the misnomers of the mass media is that broadcast news and print news are unbiased resources that simply report the news. Though there is an ethical call for unbiased reporting, this is much more common in print news, where there is a greater call for accountability. For example, the news coverage of the September 11 terrorist activities that ended in the destroying of the World Trade Center towers and damage at the Pentagon ...

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