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Essay / Research Paper Abstract
This 6 page paper. Why do people choose a ferry or a low-cost airline to get to the same place? This paper offers a draft questionnaire to be administered to random passengers of a budget airline and the ferry. The paper also presents questions for semi-structured interviews of SeaCat Ferry employees for the purpose of learning how the company operates. Bibliography lists 7 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGireln.rtf
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Unformatted sample text from the term paper:
one position in the low-cost air carrier (Verdin, 2004). Its two major competitors are Ryanair, holding the number one spot, and Flybe holding the number three spot in Europe (Verdin,
2004). EasyJet has consistently received awards and accolades for its service, such as being named the best low cost airline in 2993 by Business Traveller Magazine (EasyJet.com, 2004). Ryanair also
added new routes increasing its service offerings (Mann and Murtagh, 2004). At the same time, the popular Seacat ferry service had to discontinue its seasonal Liverpool to Dublin service
(Mann and Murtagh, 2004). Seacat representatives commented they have faced tough competition, including budget airlines increasing its services (Mann and Murtagh, 2004). In an effort to learn why consumers
make the choice they do in terms of using a low-cost airline or the Seacat ferry service, a random sample of passengers on each carrier will be surveyed. EasyJet will
be used for the airline. The following represents a draft of the questionnaire that will be completed by a random sample of passengers on each carrier. Some questions are open-ended;
others ask the passenger to circle a response and still other items ask the passenger to rate the item on a five-point scale. 1. Why do you travel with this
carrier: work/business personal business recreational (please circle each that applies) 2. How often do you use this carrier: ________________ 3. Why do you
travel on EasyJet instead of Seacat? (the opposite question for Seacat passengers). [Tutorial: this is better left an open-ended question because the responses will most likely be short, like getting
there faster by air; using the ferry because it is cheaper than air). The next several questions ask about your satisfaction with EasyJet/Seacat. Please respond to the following questions by
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