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Essay / Research Paper Abstract
This 5 page report discusses a strategy for protection of the intellectual and industrial property aspects of a newly developed software program. Protecting intellectual properties which include customer or supplier lists, business processes or procedures, patterns, recipes or formulas, training materials, and marketing and pricing plans has become serious business. These intangible assets make businesses unique, making their protection essential. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_Bwinprop.rtf
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Unformatted sample text from the term paper:
enthusiast. What they came up with was a software program that assists the home gardener in a number of ways that they have called "The Cultivator." Their product
is unique and useful among garden planning and information software currently on the market. "The Cultivator" uses a form of almost time-lapse photography so that the gardener using the
program will know what his or her yard or garden will look like at virtually any stage of its development. As a result, the tag line for their packaging and
advertising is "how does your garden grow." While other gardening software makes recommendations for planting under certain conditions or identifies plants, "The Cultivator" presents their growth, blossom, and sizes in
a variety of potential landscape settings. The software is expected to be popular with the landscaping and nursery business, as well as with the home gardener.
The creators of "The Cultivator" have also developed a clever and comprehensive marketing and distribution plan. They will make the program available through garden
centers more than computer stores and will advertise through gardening publications and their web site. However, they are also concerned about protecting their program as well as its proposed
slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contrary, how does your garden grow") may not be one
that they can use. Before contacting (and paying for) an attorney, they decided to do some research of their own on the topic. Intellectual Property Protection Whether or not
"imitation is the most sincere form of flattery," the fact is that good ideas, especially marketable ideas. An article in a recent issue of Inc. Magazine (5/99) comments that it
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