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Essay / Research Paper Abstract
This 9 page paper looks at the strategic alternatives that are available for Handspring considering the company core competences and the condition of the competitive environment. A recommendation is made and then an plan for implementing that recommendation is given. The paper ends by considering control and evaluation. The paper is based in a case supplied by the student. The bibliography cites 4 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEhandspring.rtf
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Unformatted sample text from the term paper:
seeing the market change as it moves towards maturity competing against other suppliers with large resources. In order to assess the different strategic alternatives and recommend a strategy we need
to consider the position of the market and the core competences as well as the way in which the product fits in with the market. Handspring is a young
and dynamic company, the products it had developed were aimed at filling a gap in the market where business users could buy a single product to fulfil a
number of needs. The Handspring Treo we perceived as being a telephone, an organizer an e-mail device and a wireless device that would allow connection to the World Wide Web.
This was a product the company hoped to market to commercial users where there were larger sales and the market needed these facilities. The initial idea may be seen as
good positioning of a product to the market. However, it should also be realised this was the same market that Microsoft were targeting, but the emphasis was on bulk sales,
Handspring appeared to be happy to sell individual units to business people who would be reimbursed by their employer. However, the Microsoft Pocket PC Phone could be seen as a
threat, not only due to the name and the association with the Microsoft operating systems, but also due to the high level of research and development ads well as investment
in marketing and use of marketing power that the company could access. The company is also good at using strategic alliances in order to leverage competences and maximise the
use of resources. Strategic alliances have included Neomar, a wireless entertainment provider along with numerous retailers and resellers to develop the channels of distribution. However, there have also been realisation
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