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Essay / Research Paper Abstract
This 5 page paper considers Delta airline and the way in which they have developed their value net and positioned themselves for future growth. The paper considers changes in the value chain, how strategic alliances are being used and the relationship with passengers and travel agents. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEdelstr.rtf
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Unformatted sample text from the term paper:
company in recent years has improved under the leadership of the current Chief Executive Leo Mullin who is turning the company around (Hammonds, 2000). In the three years he has
been in charge there were improvements in profits and operations, leading to a position where Delta is the largest US carrier, and the second largest carrier in the world
when measured in terms of passenger numbers (Delta, 2003, M2 PressWire, 2002,). If measured in terms of revenue it is the third largest globally (Delta, 2003). One way in which
the company is turning its position around, which has also be seen as relatively weak in the current market conditions where there is lowered demand and remaining high overheads has
been by looking at the value chain and the way in which it manages its value net. A value net analysis looks at the way that the company interacts with
different elements of the value chain, from customers at one end to suppliers at the other., as well as the strategic partners. The value net is an area where competitive
advantages many be gained and a great deal of value added. Although as company along with its subsidiary companies; Atlantic Southeast Airlines, Inc. and Comair, Inc. fly internationally to
forty six cities in thirty two countries as well as two hundred and nineteen cities within the domestic area located in forty six states (Delta, 2003), this may still be
seen as limiting, as passengers will want to travel further than this, and many prefer to book their flights with a single carrier. Other carriers also have the same problem.
One of the first areas of the value net that can be examined is that of a strategic alliance with other competitors.
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