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Essay / Research Paper Abstract
This 7-page paper focues on the marketing of consumer soap. Under discussion are aspects such as Maslow's needs hierarchy, target markets and demographic characteristics. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTsoapstud.rtf
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Unformatted sample text from the term paper:
and smell clean. But in many cases, soap is also higher up on that pyramid, in the area of building self-esteem and self-respect.
In marketing a specific bar of soap, this needs to be taken into consideration. Other factors to consider are the competition, of which there is a great deal. Much
of that competition already has achieved some very good brand awareness, which could make marketing difficult. In terms of who uses the
soap, its a good idea to have a target market outlined as well. In this case, the soap will be marketed to women between the ages of 15 and 65.
Though we know their needs are different (physiologically), their other needs (emotional and personal) are similar. They hope to look better by using this soap. INTRODUCTION
Once upon a time, marketing involved getting the product out there and telling people why they ought to buy it. This worked out, for a
time, until industries became more competitive. This is when the marketing concept shifted from product-oriented to consumer-oriented. Today, smart marketers understand that
its more important to understand consumers needs and what they respond to before launching any kind of marketing campaign (or product, for that matter). With the right product in hand
and the right message to the right target market, a product should do well. In this paper, well examine some of the
dynamics between selling a bar of soap. In addition to examining the soap in question, well also determine how the product fits into a hierarchy of needs, and examine the
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