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Essay / Research Paper Abstract
This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Page Count:
25 pages (~225 words per page)
File: D0_MTwesmid.rtf
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Unformatted sample text from the term paper:
opportunities that might present themselves in other regions. In this paper, well provide an example of how something like this could happen.
The scenario for the paper is as follows. Leaders of a firmly established consultancy business in South Wales are interested in setting up a branch office in the West Midlands
region of the UK. As well see in this paper, West Midlands is an interesting choice for several reasons. But it has been selected and its our job to determine
the environment in which our business will be established, the potential customer base, and how we will manage financially. The purpose of
this paper is to examine all of these factors -- well perform a thorough marketing analysis (through STEEPLE) of the region, then determine how our company can fit into this.
First, a caution must be issued. The following is an example of how such a report could be presented. This is not
necessarily a "true" report, but an example of a report, based on literature available on marketing, SMEs and how businesses can survive and thrive in West Midlands. By the end
of this paper, well determine if our branch office will survive as well. STEEPLE ANALYSIS: WEST MIDLANDS In this section, well
examine the marketing potential of the West Midlands area through a STEEPLE analysis: Sociological, Technological, Environmental, Economic, Political, Legal and Ethical analysis.
Overall, the West Midlands Region (regarded as the heart of the UK), is the area in which manufacturing takes the lead (Mole, 2001; see also Government Office of the West
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