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Essay / Research Paper Abstract
5 pages in length. The writer analytically discusses the social environment and atmosphere in a typical Mc Donald's fast food restaurant. Qualitative research on social environments is included as well. Bibliography lists 1 source.
Page Count:
5 pages (~225 words per page)
File: D0_Qualanal.doc
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Unformatted sample text from the term paper:
"McDonaldization" as a new paradigm of contemporary rationalization demonstrating the social theories of Max Weber. Ritzer, a professor of sociology at the University of Maryland, maintains that Webers model of
rationality exists in the fast food industry. Ritzer, basically, sees the regimentation and standardization of this industry as a dehumanizing force that will eventually rob our society of much
of its individuality. Although this assignment did not require any additional sources, the brief section which follows serves to illustrate my personal understanding of qualitative analysis, so as to better
inform and establish a common ground with the student researching this topic. Qualitative research Observational research has existed for as long as people have been interested in observing the
social and natural world around them (Adler; Adler, 1994). Although everyone makes observations, those of the social science researcher differ because they do so in a systematic and purposive manner
(p. 377). In contrast to interviewing or experimental researchers, a hallmark of observation is nonintervention. (Adler; Adler) The natural flow of events should continue just as they would if the
researcher were not observing. Due to the cultural context of Western society, which gives scientists a great deal of prestige, the image which comes to mind is that of a
researcher in a white lab-coat who is jotting down notes on a clipboard while observing the research subjects through a one-way mirror. This is the quantitative paradigm in which one
conducts observations under circumstances designed to ensure standardization. (1994) Qualitative research, by contrast, is conducted in a natural environment and has the advantage of not being bound by preset categories
or expected responses. Four modes of observation identified by Gold (1958) are: the complete participant, the participant-as-observer, the observer-as-participant, and the complete observer (Adler; Adler, p. 379). The complete
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