Sample Essay on:
A Plan for Change

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Essay / Research Paper Abstract

This 8 page paper considers a case supplied by the student of a golf course that is under performing following a downturn in the economy. The writer demonstrates how to build a plan for the future by considering the assets and opportunities by maximising the use of resources and minimising liabilities. The bibliography cite 5 sources.

Page Count:

8 pages (~225 words per page)

File: TS14_TEgolfco.rtf

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Unformatted sample text from the term paper:

business following the events of September the 11th 2001. The golf course profit was wiped out by taxes, and the profits on other areas of the business were small, such as 3% in the restaurant. There are many problems, one of which is the way that the target market appeared to be many Japanese business golf players that are now reduced by 50% in their attendance to the golf course. To begin with we need to consider what we want the result of any action taken to be, we need a goal, as it is only when we have a goal we can set up the steps to reach that goal. Here we will need to formulate a mission statement, such as to make the Brookly LLC a successful and attractive golf course, that satisfies the needs of the modern golfer and their family, is a good place to work and creates value for all the stakeholders. This last part of the mission statement may be seen as indicating the need for profit for the shareholders or owners as well as giving value to all those who use it or have an interest in it. To undertake a consideration of the situation we can look at the assets and resources the company has, these need maximised and any liabilities or weaknesses need to be minimised (Mintzberg et al, 1998). In looking at the way these may be used we also need to consider the general environmental condition for the economy as a whole as well as the industry and regional variations that may be seen. There has been a general downturn in the economy as a result of the terrorist attack on the World Trade Centre. This has been felt ...

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