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Essay / Research Paper Abstract
This 5 page paper looks at the position of Apple in 1985 when Steven Jobs left and a new CEO was appointed. The paper puts forward a plan that a new CEO may have pursued and justifies that plan with theory and consideration of the market conditions. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEapp1985.rtf
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Unformatted sample text from the term paper:
expand them to deal with the changing environment. Therefore, the strategy that is recommended is to increase the investment into research and development in order to gain more first mover
advantages and stay ahead of the competition. However, in a growth market there is the need to expand and increase market share, this can only be undertaken by appealing to
the mass market, so rather than following the temptation to define a small target market the strategy the research and development should be used to identify the characteristics and development
that would be needed to gain a larger share of the larger markets. Incorporated within this approach will be the need to form strategic alliances with software houses. The software
is a closed architecture, this limits the potential availability of software, undertaking strategic alliances with some software houses may increase the complimentary items that are available and increase the demand
for the hardware to run the software, when individuals buy any good or services it is not the goods that they are buying it is the functionality or the facilities,
as Kotkler and Keller (2008) notes, when an individual purchases a drill they buying the ability to make holes, when they buy a bed, they are purchasing the ability to
have a good nights sleep, therefore when they are buying a computer, they are buying the functionality and facilities that it will create, they will be looking at the benefits
and how they can access them., a strategy that may also benefit from segmenting the market. When looking at why product development and market expansion supported by strategic alliances
to increase the availably and range of complimentary items is the best strategy we need to look at the position of Apple in 1985.
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