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Essay / Research Paper Abstract
This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEnewpro.rtf
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Unformatted sample text from the term paper:
and what the manufacturer or provider is offering. In many instances there may already be a demand, However, in some cases, there may be a potential but the demand man
not exist if the product has never been on sale before. Today we would be lost without products such as tetra packs, safety pins and even matches, However these were
not always needed, as they were not always available, The market had to be created. In todays modern society there is a need for the market to be created
and realised in as short a period as possible. The lower the lead in period, the sooner the break even point is reached. However, if we are to find a
product and market it the first stage should be in identifying a need, and who the customers will be. It is only when we identify the need we can design
the product to fill that need. Problem Identification Here we have a new product that can be seen as fulfilling a need for the flexibility to mix reading a book
with the facilities that are often offered by a computer, such as being able to use a dictionary to look up a word, mark the book or cut and paste
sections as well as highlighting the sections for restaurant at a later date, all without marking a book. The product here is an electronic book. The readers is a piece
of hardware, with the books provided on a small chip or cartridge that can be inserted into the machine, The electronic book looks more like a palm top, and is
used in a similar way. The key to this is not only the hardware, but the software. It is realised that the hardware will be reverse engineered very quickly if
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