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Essay / Research Paper Abstract
This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Page Count:
8 pages (~225 words per page)
File: D0_MTnewyou.rtf
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Unformatted sample text from the term paper:
and to whom to target brand awareness. Given that the mission statement is to help the consumer create "a supple youthful skin," this also needs to be taken into consideration
when it comes to determining the market segment. Who is likely to want that youthful skin? Who is willing to work toward it?
Another segmentation criteria to keep in mind is the intelligence and sophistication of the market. Most consumers these days have a great deal to choose from when it comes
to "age defying" products, and one goal here is to try to get A New Youths products to stand out from the rest.
Another detail to consider in terms of market strategy is age -- how old do you we want our consumer base to be? Too old, and the market will
likely be cynical about any type of youth-enhancing product. Too young, and the target wont likely be ready for it. Gender is
also an important segmentation criteria - do we want to market this one to men or women? Needless to say, in the next section, well pursue this particular logic (and
question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful when it
comes to targeting the particular segment of this market -- we dont necessarily want it to be too old or too young. Because A New You is trying to sell
youth (because thats its product) and convenience (the formula comes already made, or the consumer can make it, giving the consumer the illusion of some control over mixing the formula),
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