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Essay / Research Paper Abstract
This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA302mkt.rtf
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Unformatted sample text from the term paper:
In small businesses, it is often the owner who creates the marketing plan. He or she will make decisions from the outset of the business which will affect not only
the way in which an organization is presented to the public, but also the way in which the company is run. For large firms, there is generally a marketing department
making decisions. However, although larger firms are segmented, that does not mean different departments are not dependent on one another for advice and support. The ramifications of marketing plans on
the organizations growth is enormous. Marketing can also affect day to day operations. For example, if a large promotion begins, with mailings and coupons, operators may be inundated with phone
calls and be asked many questions about the offer. This could necessitate the need for more staff as well as retraining of existent staff. Further, marketing impacts the financial departments
of the firm. Marketing costs money and decisions regarding strategy will need approval from various parts of a company so that both financial and staff considerations are carefully considered. Another
thing one must understand is the fact that most managers today are not familiar with what they are managing. For example, a vice president of marketing may know a
great deal about selling, because he had been promoted up from the sales route for example, but he or she may know little about market research, pricing, packaging, service, and
sales forecasting (Drucker, 1998). In such a case, the marketing vice president would not be able to tell the experts in the marketing department what they should be doing (1998).
Many times, those within the marketing department will have to inform the higher levels of the company as to what is necessary to promote the business. Marketing will also have
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