Sample Essay on:
A Marketing Analysis of the King David Hotel

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Essay / Research Paper Abstract

This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.

Page Count:

6 pages (~225 words per page)

File: RT13_SA401KDH.rtf

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Unformatted sample text from the term paper:

2003). Its history dates back to 1947 when Yekutiel and Shmuel Federmann, who are brothers, bought a mere guest house in Tel- Aviv (2003). The rest, as they say, is history. Of course, the King David specifically goes back several years before the firm was formed. In fact, a large explosion in 1946 damaged one of the wings of the hotel and killed many people (Ovendale, 2002). Yet, it is famous not only for that, but for many other reasons as well. Today, The Dan Hotels Corporation Ltd. trades on the Tel-Aviv Stock Exchange and went public in 1982 ("The Dan," 2003). However, 87% of the shares are owned by the Federmanns (2003). The firm owns twelve hotels in all and the Ministry of Tourism considers most of these as first class facilities (2003). The firm is run by a President who answers to a board of directors ("The Dan," 2003). The hotels are independently managed and evaluated but the chain supports a large supervisory network which ensures that standards and objectives are met (2003). It dictates "what professional standards are required, by means of clear procedures in every professional field of the chain, in order to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via professional instruction provided by the Dan College of Quality Leadership and Services (2003). Quality is key at Dan hotels. For example, at the King David Hotel, a 460 person staff is responsible for 237 rooms, which puts it at an extraordinary room to staff ratio (Ruggia, 2001). Beds are turned down at night and the up keep of this old building is excellent (2001). When all is said and done, while it seems that the strategy is ...

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