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Essay / Research Paper Abstract
This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA333TRC.rtf
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Unformatted sample text from the term paper:
has been pleasing customers for more than a hundred years and customer satisfaction for this company is a given. There has been virtually no bad press, but competition does worry
this relatively small firm that has to compete with industry giants that sell candy too. Still, its financial performance has been quite good, although more recent numbers are somewhat mixed.
But the firm is solid. The company has done well and assets for example increased substantially between 2000 and 2002. Total current assets for 2000 was 203.1 million
and grew to 224.8 million in 2002 (2003). The Tootsie Roll Companys internal business practices include many acquisitions in recent years and a rather traditional management style and corporate
culture. In terms of learning and growth, Tootsie had to deal with the ups and downs of expansion and acquisitions such as the 1993 purchase of "Warner-Lamberts chocolate and caramel
brands" (2003). The firm also had to cope with NAFTA, a treaty that affected operations to some extent (2003). After all, the American firms second largest operations are in Mexico,
and after that Canada (Labate, 1994). While that is the case, it seems that the firm has been able to steer itself through change. While the firm has also been
through ups and downs, it has fared well. In evaluating this case in respect to the balanced scorecard, where customer satisfaction, financial performance, internal business processes, and learning and
growth are each important to the whole, The Tootsie Roll company presents a balanced portrait. There are no red flags or significant problems. In evaluating the company overall, the only
difficulty seems to be in the massive amount of competition. Also, the firm has much of its eggs in one basket even with new subsidiaries. Still, the tootsie roll pop
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