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Essay / Research Paper Abstract
This 6 page paper uses the firm Ben & Jerry's as the case study. Should the CEO of this firm support or oppose the war in Iraq or remain neutral? A hypothetical situation is provided that forces him to make the choice. Several considerations are made inclusive of a look at opinion polls, nations the firm does business in and the history and culture of the company. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA306Ben.rtf
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Unformatted sample text from the term paper:
Jerrys. This company is of course a now well known ice cream manufacturer that provides a variety of gourmet ice cream in small containers. The new CEO has two cousins,
each of whom has invited the individual to a special dinner. One dinner is at the White House and supportive of the impending war in Iraq whereas the other dinner
is at the VAIW and the invitation assumes that the individual will give a speech against the war. While the decision may impede on the relationship with each of the
cousins, a more important issue looms. That is, attending each dinner either provides support or opposition to the war. As CEO of a large company, the stance will reflect on
the firm. Also, as an important individual in the business realm, one could organize a large group of business people to express their opinions on the war either way. Hence,
a great deal of political power is at stake. The individual wonders what to do and which course of action is in the best interest of the business.
Should the CEO support or oppose going to war in Iraq? Or, should the CEO remain neutral? Before making a decision on this important topic, one should of
course explore the firm and what it stands for. What is its vision and its mission? What is the history of the company and what is its corporate culture? The
answers will exude a certain aura and provide some information as to which way the firm should go. It is important to note that Ben & Jerrys has been a
rather happy go lucky firm thus far. At Ben & Jerrys, it is said that stockholder meetings resemble county fairs and employees are treated well; they are afforded free health-club
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