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Essay / Research Paper Abstract
This 15-page paper provides an overview about doing business in India. Bibliography lists 20 sources.
Page Count:
15 pages (~225 words per page)
File: AS43_MTbusiindi.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. A GUIDE TO DOING BUSINESS IN INDIA
Research Compiled by 10/2010 Please Introduction
As a major developing nation, India is becoming a viable target for a variety of businesses. The growing middle class in this country, combined with a growing
economy, makes it irresistible to many businesses, entrepreneurs and employers. Furthermore, the fact that most Indians are English-speaking adds to the allure of this country as a base from which
to do operations. However, there are also horror stories of western businesses that have entered India confidently to do business, only to
be burned later. On the customer service side, heavily-accented English, combined with adherence to scripts and no real help has brought criticism to many western high tech companies who decided
to locate call centers in India to save a few dollars. Furthermore, the business structure, not to mention certain cultural mores in the country, have left many western companies executives
scratching their heads in perplexment. How can a country, that seems to be growing economically and that definitely wants foreign investment, be so uninviting when the business actually gets there
and starts business? Basically, a lack of understanding about the culture can spell disaster. "The well-prepared can enjoy long-lasting and profitable relationships
in the worlds second-fastest growing large economy," wrote Joe Leahy (2010). "while the more hapless may find themselves boarding a flight home the evening of the day of arrival" (p.
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