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Essay / Research Paper Abstract
This 23-page paper focuses on an overview and history of Apple Inc., and explains how the company has managed to make its comeback. Bibliography lists 28 sources.
Page Count:
23 pages (~225 words per page)
File: AS43_MTitapplea.doc
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Unformatted sample text from the term paper:
events, the generator of history" (p. 8). If we look at Apple Inc., in Cupertino, CA, we see interesting success stories. We see
iPods and iPhones that are being carted around by just about everyone. We download music off iTunes, without a second thought. And most of us who watch TV are familiar
with the "Mac-PC" advertisements, which have the hipper, younger "Mac" squaring off against the older, stodgier "PC." Even if one doesnt use a Macintosh, the image is hard to beat
- that Macintosh is a cool version for a desktop PC (or notebook PC) and needs to be examined, despite the somewhat higher price tag.
Despite Apples brand name and its ability to leverage that name throughout a variety of product inceptions, life has not always been rosy for the technology company.
There was a time, less than 15 years ago, when it seemed as though Apple might go the way of Wang Labs or even the IBM PC. Because of its
original business strategy - which was to focus on the cool aspects of gadgetry and thereby appeal to a specific, niched market, the company almost ended up shutting its doors.
It was only when founder Steve Jobs returned to the leadership of the company (with a revised mindset, we might add), that the company moved into new and innovative areas.
These days, its Macintosh computers still appeal to loyalists - more people are buying PCs than Macs, basically because of the price.
Still, Macintosh is definitely in the mainstream. Even more in the mainstream are other Apple products; namely the iPods and iPhones. For much
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