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Essay / Research Paper Abstract
This 3 page paper looks at a case provided by the student, where a bank has an unfriendly uninvited media company turn up at a publicity event and has to decide whether or not to let them in. The paper outlines situations, identified the problems and the desired outcome and then considers potential actions. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEpressdif.rtf
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Unformatted sample text from the term paper:
television program, has turned up looking for a story. The banking industry may be seen as a good target, and images of bankers drinking cocktails and eating canopies while customers
suffer will make good television viewing. The banks do not want to let the television crew into their meetings, knowing that way it will be presented. The television crew is
fed up of being constantly ejected and are looking for a fight. The problem arises from the conflicting interests, 60 minutes want a good television program, they need to
attract viewers and advertisers. Their approach has been aggressive and with their approach of simply turning up and not making any contact they have alienated the people they want to
talk to. Now, due to their frustrations of failing to get the footage they want they appear to have become more biased. They need to get footage, and if they
cannot get the footage they want, then they may simply get what they can, such as footage of their reporters and crew being ejected or turned away, these images are
usually popular in the mass media and individual will attach their own meaning according to their perspective (Philo, 2002). The main problem for the bank is to choose whether
or not to let them into the meetings they are holding. If the 60 minutes crew is allowed in they are likely to take footage that will impact negatively ion
the image of the bank, showing bankers having a good time while customers suffer and there are fears that the story will become very biased. There are also concerns over
the attendees at the events, many of which are serious journalists, who are likely to object to being filmed and to a disruptive television crew being present. If the crew
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