Here is the synopsis of our sample research paper on A DISCUSSION ABOUT THE EXTENDED MARKETING MIX. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7-page paper is a discussion about the extended marketing mix and the 7Ps. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTextemark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. A DISCUSSION ABOUT THE EXTENDED MARKETING MIX Research Compiled for
, Inc. by 4/2010 Please Introduction Almost anyone who has
studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/distribution. But in recent years, Bernard Booms and Mary Bitner extended
the marketing mix, reminding us that there are other aspects that define the true cause of marketing, especially when it comes to the non-tangible service offerings. These are people, process
and physical evidence (Extended Marketing Mix). "People" stands for all of those who are directly, or indirectly, involved in the consumption of a service (Extended Marketing Mix). Process takes into
account procedures and flow of activities through which services are consumed, with customer management and customer management processes an important part of this (Extended Marketing Mix). Finally, we have physical
evidence, which involves the environment in which the service is offered, as well as tangible products and processes that help communicate and perform the service to potential customers (Extended Marketing
Mix). The question well attempt to answer in this paper is how the 7Ps of the extended marketing mix work together to
provide customer satisfaction. Competitive Advantage Many companies talk about competitive advantage, but few really have an understanding of how it works. The actual
definition of competitive advantage is a condition that allowed a company to operate in a high quality manner, better than the companies with which it competes (Competitive Advantage). The result
...