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Essay / Research Paper Abstract
This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA216BN.rtf
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Unformatted sample text from the term paper:
is Amazon.com and Barnes & Noble. Each sells books for the most part, but has expanded beyond that model. Amazon.com, a company that only has Internet presence and has
been Jeff Bezoss wonder child of the net--a company that has expanded rapidly but could never make a profit--has aligned itself with Toys R Us and Target. The list goes
on. Amazon.com has grown to be a mecca of stores, and while Barnes & Noble with its online store, and brick and mortar alternative, has incorporated a multitude of marketing
tools, special deals, new stores, coffee bars and more, Amazon.com may be considered a hard competitor. In comparing and contrasting these two companies, it pays to do a SWOTT
analysis. First, a SWOTT analysis for Amazon.com would look something like the following: Strengths -- The company finally turned a profit in 2001, reporting a net profit of $5 million
("Amazon.com," 2002, p. 86) during the fourth quarter. --The web site is easily maneuverable. --Because it has no physical presence in most states, people do not have to submit sales
tax to the company. --It has multiple alliances such as Target and Toys R Us. --Shipping options and package tracking is state of the art. Weaknesses --Customer service has
always been lacking as too much time is spent resolving problems. --Overuse of cookies, and a seeming lack of anonymity has turned some customers off. --The site now
has perhaps too many alliances which makes shopping somewhat more complicated. --Sometimes specials such as free shipping, that has an array of requirements, are confusing due to the specific criteria
that must be met Opportunities --Amazon.com can stop expanding and adding stores and concentrate on selling books and other primary products. --The company has recently turned a profit and
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