Here is the synopsis of our sample research paper on A Comparison Of Market Strategy, Logistics, Distribution Channels Of Fedex Corporation With Its’ Main Competitors In The US. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at the way Fedex operates and compares the strategy, logistics and distribution of the company to its competitors in order to assess the company and the way it competes. The bibliography cites 8 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEFDXUPS.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and the image as well as the ability to compete aggressively with competitors, specifically UPS and DHL. Fedex has managed it competitive position in an effective and efficient manner to
retain the current levels of success with a highly integrated strategy. By examining Fedex and the way they compete a comparison can be made with competitors to understand ho and
why they have been successful and assess the way this may continue into the future. Fedex sees itself as a superior supplier of services to transport goods and documents
nationally and international, supplying firstly to businesses that could pay a premium for an enhanced and rapid delivery service, and as a secondary market to domestic customers. The primary market
remains business. The company has sought to be at the top of its feild, and has stated "[FedEx] has built superior physical, virtual and people networks not just to prepare
for change, but to shape change on a global scale; to change the way we all connect with each other in the new Network Economy" (Fedex, 2007, from the 1999
Annual Report). The development of the systems used by FedEx are often seen as giving the company a competitive advantage, the way that the systems works has been one that
has brought all the component parts closer together, linking in between the different elements of the internal operations as well as with customer interfaces and creating a competitive advantage.
The case of FedEx is a good example of the way the supply chain has been developed into a value chain and the expansion of this to the virtual value
chain. To appreciate this we need to kook at the underlying theory. Porter described what he saw as a value chain (Porter, 1985). He divided this into five separate sections;
...