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Essay / Research Paper Abstract
This 6-page paper compares Trident and Orbit brand chewing gums. Bibliography lists 8 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTtridorbi.doc
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Unformatted sample text from the term paper:
Though finding statistical information about these particular products (such as sales and market share) is difficult, we do know some things about the companies and their
market share. Orbit Gum is manufactured and distributed by the William Wrigley Jr. Co. (Wrigley), a subsidiary of Mars Inc., is headquartered
in Chicago, IL, and is the worlds largest manufacturer of chewing gum (Wm. Wrigley Jr. Company, 2009). The company commands 63% of the global chewing gum market share (Wm. Wrigley
Jr. Company, 2009). Furthermore, Wrigley is the fourth largest confectionary company in the world (Wm. Wrigley Jr. Company, 2009). Trident Gum, originally launched
in the 1960s by American Chicle Co., has had many ownership names during the past 50 years. The most recent player is Cadbury Adams LLC, a unit of Cadbury plc,
which was bought in early 2010 by Kraft Foods Inc. Kraft Foods is the number-two chewing gum maker by revenue, behind Wrigley (Murray, 2010). Trident Orbit Product Description
* Sugar-free gum * Contains the sweetener Xylitol * Products include Xtra Care, Trident, Trident Layers and Trident Splash * Basic packaging * Sugar-free gum * Contains the sweetener Sorbitol
* Products include Orbit Mist Gum, Orbit White Gum and Orbit Gum * Competitive differentiation through packaging Distribution Hypermart, stores, convenience stores, Internet Hypermart, stores, convenience stores, Internet Pricing Fluctuates
depending on brand, packaging and season Fluctuates depending on brand and packaging Promotion Helps prevent tooth decay among children Clean up dirty mouths Product
Trident. Trident has made a name for itself as being the gum that four out of five dentists recommend (one wonders why the fifth one never put
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