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Essay / Research Paper Abstract
This 10-page paper discusses BabyCare Ltd. in light of China's emerging market. Topics discussed include distribution and funding.
Page Count:
10 pages (~225 words per page)
File: AS43_MTbabycare.rtf
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Unformatted sample text from the term paper:
create it, market it and distribute it, but without the proper liquidity, that idea, or product, or service, isnt going anywhere. This
was the case with BabyCare Ltd. In the Harvard Business School case study "Growing Up in China: The Financing of BabyCare Ltd." authors Mihir A. Desai and Mark F. Veblen
take the reader through two entrepreneurs (Chris Mumford and Matthew Estes) and their attempts to fund what could be considered a much-needed product/service in China, BabyCare Ltd. In this paper
well examine the funding paths that Mumford and Estes are trying to take with this business, and determine if, indeed, it is worth investing in. Though the model itself seemed
very well thought-out and it definitely takes into account the emerging market of China, there are still a few holes in this plan that might make investors give pause.
Overview - BabyCare Ltd. BabyCare Ltd. was the brainchild of Mumford and Estes, who had originally met while studying Mandarin in
Taiwan in the early 1990s. The BabyCare model was developed to 1) fill a market demand for information and products to help mothers; and 2) to achieve profitability in China,
which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the product in the country without having to go through a
great amount of red tape. Second, once the product was in the country, getting it to the consumer through Chinas inconsistent, and inefficient, distribution channels.
Mumford and Estes managed to get around this in two ways. First, the partners planned to outsource the actual making of the products, vitamins and other nutrients
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