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Essay / Research Paper Abstract
This 3 page paper looks at the way a balanced scorecard could be developed for a manufacturer such as PepsiCo, considering the different dimensions and measures which might be used. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEBSpepsi.rtf
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Unformatted sample text from the term paper:
first stage is look at the four dimensions and consider how measures may be developed. The firm is a commercial enterprise as such there is the need to protect profits
for the benefit of the shareholders. However, the aim to increase profits is to general, the first target here will be to increase sales, as well as to reduce underlying
costs; these are more specific and will increase profitability when combined. The increased in sales will required increased commitment of the company to gaining orders from customers, and cutting costs
may see buyer powers leverage to increase benefits such as bulk discounts and better payment terms. Labor costs can be reduced by increasing overall productivity Customers may look to
both the wholesale and the retail customers. The first goal may be to increase the average sales per wholesale customer, this would require a degree of categorization, such as looking
at major supermarkets and on one group and small convenience stores in another, grouping by size, geographical grouping may al be beneficial. The second measure here is that of the
level of retail customer loyalty, improving customer loyalty will help to sell more goods to the same customers (market penetration strategy). The firm operates in a number of markets some,
such as the carbonated drink market are seeing a slight decline, (Kotler and Keller 2008), others, such as fruit juices and water, are increasing, by increasing customer loyalty in a
market where switching costs are low and the goods are almost perfect substitutes, increasing marketing and running promotions to support sales, as well as undertaking market research to assess any
potential product improvements may help to increase loyalty. To perform well the firm will require committed employees, training and development already takes place, this should help with career development
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