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Essay / Research Paper Abstract
This 5 page paper examines the online gambling and casino company 888.com and considers the strategy of the company using Porters Five Forces model, which looks at existing competition, new entrants, customers and suppliers and substitutes. The bibliography cites 8 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TE888com.rtf
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Unformatted sample text from the term paper:
and craps (Sullum, 2004). The company has seen income and share prices increase over the last year, to appreciate the company and the situation need to look at the different
influences and the strategy that has been developed by this growing e-business. Looking at this we can argue that the company is seeking to gain a single powerful image
to benefit from a perception of size and operate with the use of a direction sales model. Competitors The online gaming industry is highly competitive. In a recent
report by the European Bank that since the online gaming business started in 1995 it not w has a global income of US $9.2 billion and it is expected to
continue growing at a rate of 22% per annum between 2005 and 2008 (Anthony, 2005). 888.com has been competing efficiently in the market, with the forth quarter of 2005
seeing a 56% increase in profits (New Media Age, 200). However, this is not the only company competing and not the only company seeing high increases in the income. 888.com
is the largest online gaming service, the main competitor is PartyGame.com which is the largest online poker room. In total there are more than 200 poker sites alone and estimates
place the business at a higher level of earnings than the European Bank due to the difficult nature of measuring the business, Edwards (2006) estimates it as $12 billion in
2005. The companies seek to compete with the provision of online services making it easy to place bets, with the secure payment servers and retained details. However they are also
active in marketing. For example in the UK 888.com is undertaking a range of marketing activities across the three different commercial channels with the aim of reaching diverse audiences that
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