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Essay / Research Paper Abstract
This 3 page paper focuses largely on action taken by 3M during 2003 but also examines organizational effectiveness in general. Theoretical material is utilized to analyze the 3M organization. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA9383M.rtf
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Unformatted sample text from the term paper:
culture ("3M Company," 2009). When examining the company, one will see interdepartmental cooperation and innovation ("3M Company," 2009). The firm had gone through many changes over the years. At the
start of 2003, for example, 3M would experience a significant reorganization ("3M Company," 2009). The reason for the new reorganization is related to an attempt to latch on to larger,
higher growth market ("3M Company," 2009). The firms largest division was separated into three units, which are Transportation, Safety Security and Protection, and Display and Graphics ("3M Company," 2009). There
had been a significant realignment of research and development operations and fourteen technology centers were closed as a result ("3M Company," 2009). The 3M company did have a goal in
mind. It is explained that the research and development references were to be used in such a way as to bring the scientists closer to the customer ("3M Company," 2009).
McNerney, it was reported, wanted to turn the industry giant into a less frightening entity ("3M Company," 2009). The author of the overview on 3M concludes in this manner: "It
was clear that 3M was changing--and in some very dramatic ways--but only the passage of time would be able to show whether the companys longstanding penchant for innovation would survive
in the new environment" ("3M Company," 2009). In examining the history of 3M, with particular attention to recent history and the challenges it faces, it appears that the company is
reinventing itself. The leaders at 3M, and McNerney in particular, want to reduce the communication gap between the customer and the scientist. Essentially, the challenge is related to communication. This
organization has faced the challenge of creating a good image in the face of downsizing and making itself palatable to a society experiencing financial difficulties. McNerney did come up
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